Hamilton Locke Advises Alquemie Group on Licensing Deal with Disney’s National Geographic

Hamilton Locke has advised retail and consumer brands investment platform, Alquemie Group, on its licensing deal with Disney for the launch of the National Geographic lifestyle concept in Australia and New Zealand. The transaction will see Alquemie Group joining forces with Disney to roll out the well-known brand in retail stores and online across a range of apparel and accessories.

This deal follows Alquemie Group’s recent acquisition of General Pants Co., and brings another high profile brand into Alquemie Group’s portfolio of owned and licensed brands. Other portfolio brands including SurfStitch, LEGO® Certified Stores, Ginger & Smart and Pumpkin Patch, with the addition of the National Geographic brand positioning Alquemie Group, led by Executive Chairman Richard Facioni, as one of Australia’s most significant retail operators and investors.

Commenting on the transaction, Hamilton Locke Partner, Sarah Gilkes, said: “We are delighted to have advised Alquemie Group on its licensing deal with Disney for the Australian and New Zealand retail launch of this iconic brand. The depth of Alquemie Group’s strategic and operational consumer brands expertise places it in a strong position to build and rapidly scale the market presence of the National Geographic brand in this region, and we’re looking forward to seeing the growth journey ahead.

The team at Hamilton Locke was led by Partner Sarah Gilkes, with support from Partner Hal Lloyd and Senior Associate Ben Cameron.

The AFR article is available here.


Partner, Head of IP & Technology

Special Counsel