Alana brings acute understanding, commitment and delivery to her work with each and every client, making her a stand-out figure in intellectual property law. Alana leads with a passion for championing innovation, ensuring that Australian and New Zealand businesses have their creative assets safeguarded. Her clear-cut approach to legal advice makes her a reliable source for her clients, and she has garnered recognition for her leading-edge strategies in trade mark management and intellectual property.
With an impressive career spanning over 14 years, Alana has dedicated herself to honing her expertise in intellectual property law, offering a precise and strategic focus on trade mark strategy, protection, and management. Her extensive knowledge base extends to the enforcement and commercialisation of intellectual property. Clients value her for her ability to distil complex legal matters into tangible, action-oriented solutions.
Alana is also a Director in the IP team at Source, our allied business providing in-house style expertise across IP, legal, HR, compliance and governance services
