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Hamilton Locke Advises Alquemie Group on $60+ million Acquisition of General Pants Co

Hamilton Locke has advised retail and consumer brands investment platform, Alquemie Group on its $60+ million acquisition of Australian fashion retailer, General Pants Co from the Victor Smorgon Group, Phil Staub and Jackie Vidor.  

General Pants Co is the latest addition to Alquemie Group’s growing portfolio of owned and licensed brands, including SurfStitch, LEGO® Certified Stores, Ginger & Smart and Pumpkin Patch. Alquemie Group, led by Executive Chairman and prominent retail investor Richard Facioni, leverages its operational expertise and shared services platform across its portfolio businesses to maximise their value and growth potential.

Commenting on the transaction, Hamilton Locke Partner, Brent Delaney, said: “We are delighted to have advised Alquemie Group on their acquisition of one of Australia’s most recognisable brands, General Pants Co. This is the latest of a string of high-profile additions to the Alquemie portfolio and we are excited to see the brand grow and develop under Alquemie’s stewardship”.

The team at Hamilton Locke was led by Partner Brent Delaney with support from Partners Hal Lloyd and Lauren Cloete, and included Senior Associate James Tannock, Lawyers Stephen Vrettos, Julian Ilett and Wil Alam, and Graduate Ally Frizelle.

Click here for more information on the transaction.